CREATING CUSTOMERS FOR LIFE
KEY TAKEAWAYS
- HOW TO ASK THE MOST IMPORTANT QUESTIONS AT THE RIGHT TIME
- TURNING YOUR CUSTOMERS INTO WALKING TESTIMONIALS
- HOW TO RECEIVE HIGH QUALITY, HONEST ANSWERS TO YOUR QUESTIONS
- CUSTOMER RETENTION STRATEGIES THAT WILL MAKE THEM SAY “WOW”
- STRENGTHENING RELATIONSHIPS BY SUPPORTING PEOPLE’S ALIVENESS
- AND MUCH MORE…
ABOUT THE SEMINAR
Customer retention is critical for most businesses. Experts have proven that it costs a whole lot more to attract a new customer than it does to keep an existing one. Yet many companies do not have a specific customer retention plan in place. In this exciting and idea loaded sales training video, you’ll discover powerful customer retention strategies for immediately boosting sales. Highly acclaimed speaker Michael Wickett delivers practical and unique ideas for connecting with customers at a deeper level through questions, listening, and communication excellence. He shares clever tactics for boosting customer loyalty, plus he shows you how to get more referrals than ever before. He’ll also show you a method and order in which to ask questions that will have a direct relation on how much the customer likes you. Finally, Michael Wickett shares creative and impactful ideas for winning your customers’ trust and keeping it for life! You will thoroughly enjoy and benefit from this outstanding sales training video for increasing customer retention
More than a dozen years of research and experience have enabled Mike Wickett to bring his state-of-the-art approach to building better client relationships to companies all across America. With a wide range of powerful yet easy-to-use techniques, he knows exactly what it takes to increase sales and profitability, enhance productivity and move organizations far ahead of the competition.
Michael Wickett has been a professional speaker, trainer and success coach for more than 25 years. He conducts programs regularly on leadership, selling skills, customer service and peak performance. His impressive list of corporate clients include State Farm, 3M, Century 21, Nestlé, and IBM.
His core business is creating professional sales cultures through customized sales training, and coaching. In addition, he has recorded 24 audio learning programs that have assisted many salespeople to break industry records. Michael Wickett has hosted a documentary for Public Television entitled “Michigan and the American Dream”. In addition, he developed and teaches a six-session program on Success and Life Skills for recovering alcoholics at the Salvation Army. Michael is also an active board member of two children’s charities.
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My friend, Don, years ago, early days, trying to get into Ford Motor Company. He’s calling on his one buyer and he has no business with him. So he said to the guy one day, “How about if we stroll out and have a sandwich.” He said you know, “Don (something like) I don’t want to lead you on we can’t use you. You are too small. We really don’t have any need for your business and I can’t see us using you here at Ford.” He said, “I understand that but maybe the day will come when, God forbid, somebody will disappoint you and let you down. We would like to be in the background. I know you are busy. How about if we take one day, go across the street, take 45 minutes to have a sandwich?” The guy took a deep breath kind of and said, “Okay.” Now if you’ve got 45 minutes with somebody for the first time away from the office, who don’t you talk about? Everybody? Don’t say one thing about yourself. So, they’re having a sandwich, “What do you like to do when you’re not working?” “Well, I spend time with my son, 15 year-old son.” “What do you guys like?” “Well, we like sports.” “Does he have a favorite sport?” “Yep. The Detroit Lions.” “Favorite player?” He says, “Don, it’s interesting that you ask.” He said, “Charlie Sanders. You remember Charlie Sanders #88 the former All-Pro?” He said,” He loves Charlie Sanders.” He said something to the effect, “Most teenage boys have pictures of bikinied women on the wall. I didn’t but some do. He had posters of Charlie Sanders #88.” And they just loved football and he would read about the Lions and read about Charlie Sanders and 45 minutes went just like that and it was gone. “Don thanks for the lunch. I don’t know how we are going to use you. But you are a gracious guy and we will keep you in mind.” So, he leaves; goes down to the sports store. Buys a $32 dollar NFL football which, I was a wide receiver, yes, right, a $32 dollar NFL Football which is not, anybody can send a football to a guy but his great aliveness was sharing the love of football with 15 year-old son whose favorite player was Charlie Sanders. Don didn’t know Charlie but he knew someone who did about three lines down. Called somebody said would you have your friend….How does he know Charlie… he lives down the street from Charlie. Tell Charlie he has a great fan in Dearborn, a fifteen year-old boy. Ask him if I send over an NFL football and the spelling of the boy’s name, would he write a note? Listen, called back a couple of days later, said Charlie is thrilled to do it, near the end of his career. He is glad have one fan left. And so sent the football over, spelling of the boy’s name, Charlie