- HOW TO CRAFT YOUR MESSAGE SO THAT PEOPLE LISTEN
- SELLING YOUR IDEAS THROUGH STORY AND KEY PHRASES
- DELIVERY TECHNIQUES THAT MAKE YOU EVEN MORE PERSUASIVE
- ADDRESSING YOUR AUDIENCE TO BUILD TRUE CONNECTION
- COMMON PRESENTATION MISTAKES AND HOW TO AVOID THEM
ABOUT THE SEMINAR
How is it that the world’s top presenters seem to effortlessly keep audiences on the edge of their seats? How do they sell themselves and their message with ease? In this interactive, workshop-style seminar, you learn the secrets of messaging and persuasion that will help you breathe life into your presentations. You’ll discover how to craft your message, sell your ideas through story, eliminate common mistakes and deliver your program so that people are truly motivated to take action. Whether you give an occasional presentation or desire a full time speaking career, this program will increase your confidence and competence, as you discover new tools that work with every audience, every time.
Craig Valentine, is an award-winning speaker, author and trainer. He has shared his winning formula with tens of thousands of people in 14 countries, and regularly conducts training for major organizations such as DuPont, NASA, McDonalds and dozens of others. Craig Valentine’s formula has enabled him to become the 3-Time Salesperson of the Year for McGraw-Hill. Furthermore, he won the Toastmasters International 1999 World Champion of Public Speaking where he was #1 out of more than 25,000 contestants. In addition, he earned the Distinguished Alumni Award while receiving his MBA from John Hopkins University. Craig Valentine is the author of The Nuts and Bolts of Public Speaking and World Class Speaking.
If you want to go from good to great and from great to remarkable in the way you present and the way you sell and the way you build your business, then you’re in the right place because you’re about to pick up formulas to craft a message, deliver a message, sell a message, and get people to take the exact next step you want them to take. You just learned tool number one: The essence of public speaking under how to craft your message is to tell a story and make a point.
Tell a story and make a point. When people remember your story, what are they going to remember? The point. What was the point of my story? Your dream is what? Not for sale. This is why it’s so important. You want to be remembered. You want to be repeated, and you will get hired. I always say this, if you get the…
Never sell a product, always sell the result. Never sell a service, always sell the result. Never sell an idea, always sell the result. Never sell change, always sell the result. If you’re going for an interview, never sell yourself. Never sell your experience. “I have 15 years of experience in this. I have 20…” Uh-uh, always sell the result.
I’ll give you an example. I went to buy my first car years ago, and I went to the dealership. Salesperson came up to me, said, “You looking at that car?” It was the first car I ever bought. He said, “You looking at that car?” I said, “Yes, sir.” He said, “Good, because this car has these types of brakes, this type of engine, these types of windows, this type of defroster, this type of…”
What was he trying to sell me? The car. I just said never sell a product, always sell what? The result. So listen, I said, “Thank you but no thank you.” I didn’t even know why I wasn’t influenced, but I went to a different dealership on the same day, different salesperson, same car. Now, I’ve got to be honest. He must have anticipated where I was in my life at this time, you know, young and single and looking to mingle.
He came up to me and said, “You looking at that car?” I said, “Yes, sir.” He said, “Ooh, you’re going to look good in that one. You’re going to be flying down the road. The wind’s going to be blowing through your hair, and ooh, let me tell you; the girls will be all over you.” What do you think I did? I said, “Where do I sign?”
He made the sale not because he sold me the car but he sold me what? The result, and he lied. So don’t lie, but never sell a product, service or idea or change or yourself, always sell the result. You say, well, Craig, what results do I sell? Write this down. You want