CREATING A CULTURE OF EXCELLENCE

How to Partner with Customers, Engage Your Team and Realize Your Vision
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KEY TAKEAWAYS

  • BUILD A CULTURE WHERE TEAM MEMBERS BUY-IN TO YOUR VISION
  • CREATE A CLEAR DISTINCTION BETWEEN YOU AND COMPETITORS
  • EFFECTIVELY GUIDE PEOPLE THROUGH CHANGE & UNCERTAINTY
  • LEARN KEY FACTORS FOR BUILDING TRUST AND RELATIONSHIPS
  • DEVELOP STRATEGIES FOR CREATING GREATER ACCOUNTABILITY

ABOUT THE SEMINAR

Building a successful business goes far beyond providing good products and services. Great companies create cultures that attract the right employees and create buy-in to the bigger vision. In this dynamic program loaded with powerful stories and examples, expert speaker Randy Pennington guides you through the fundamentals that lead to long-term growth and bottom-line results. You’ll learn how to differentiate your business from the competition, guide people through change, build greater trust, strengthen employee and customer relationships, and create true accountability in your organization. In a world where competition is constantly trying to steal away your customers, your best defense is creating a culture of excellence.

Randy Pennington is a business performance veteran, bestselling author, and an expert in helping organizations build a culture focused on results. As a speaker and consultant, Randy Pennington is called on by many of the country’s best-known companies including Marriott, Texas A&M, Sprint PCS, Brinks Home Security, State Farm Insurance, and dozens of others. In addition, Randy was inducted into the National Speaker Hall of Fame and is a frequent media personality, having appeared on CNN, Fox News and the BBC, as well as having been featured in the New York Times and Entrepreneur Magazine. Discover why organizations and individuals turn to Randy Pennington when they’re looking for long-term positive results.

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CREATING A CULTURE OF EXCELLENCE

If you manage people, if you lead a team, go back and ask your team to complete this sentence: I do the best job, I feel most connected to you in an environment that does what? I promise you one of the things they’re going to tell you is where recognition happens, where people get recognized. Because we know that what gets recognized gets repeated; what gets rewarded gets repeated. I promise it works for Fernando, but it works for each and every one of us. Part of that environment is going to be where I’m appreciated. Because here’s what I’ve learned, there’s not a single person who’s ever received too much legitimate recognition for the good work that they do. Now, some of you have probably had some illegitimate recognition, and I get that; but very few people have ever had too much legitimate recognition for the good work that they do. If you create that environment, then all of the sudden people start connecting. When you invest the time, when you invest the time in people… *** Speaker: So if it’s not about crisis, then the other side is about opportunity. Let’s see if we can demonstrate that. Is anyone here the parent of a two-year-old? Anyone there? Yes, son or daughter? Audience: I have a daughter. Speaker: What’s her name? Audience: Lily. Speaker: Lily. So Lily’s probably about this tall, right? Audience: That’s about right. Speaker: About right. Your name is? Audience: Kurt. Speaker: Kurt. Okay, so here’s the deal. Lily goes in this afternoon to Kurt’s kitchen, and Lily sees the ultimate prize on the top of Kurt’s refrigerator. It is a jar of Double Stuf Oreo cookies. So what do you think Lily is thinking at this point? I mean she’s realizing, right, that every change happens when there’s a clear, compelling vision and the tension that’s created from reality. Lily’s going, “Cookies,” and she’s thinking, I’m this tall. She’s trying to figure out how to bridge that gap, isn’t she? So what will Lily do to bridge that gap? The short answer is everything, right? I mean do you have to tell Lily, “Hey, think outside the box.” Do you have to say to her, “Be imaginative; try new ideas. Be innovative and change”? No, all you have to do is point to cookies and then get out of the way, right? Because here’s what happens with change: When people have a clear, compelling vision that’s out there and they realize the reality of that distance between that, the tension takes over and it pulls people to change. Remember I said crisis pushes us to change; opportunity pulls. So here’s the question if you’re a parent. Kurt, do you still have that same problem with Lily if there’s like brussel sprouts up there? Audience: Not the same problem. Speaker: Not the same problem at all. So the question for all of us in our businesses is this: What’s on top of your refrigerator, Oreo