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ABOUT THE SEMINAR

Warren Greshes

About the Trainer – Warren Greshes As an expert in the areas of sales motivation and personal and professional development, Warren has addressed corporate and association audiences all over the world. His corporate clients include: Bridgestone/Firestone, Hewlett Packard, Monsanto and Coca Cola. Warren has also spoken in front of some of the largest and most prestigious organizations in the world, including The Million Dollar Round Table, The National Association of Realtors and Sales and... Read More

You cannot sell against what your competition does best and you don’t.  You sell against what you do best and they don’t.  So now you’ve got to decide.  You got to be either the cheapest or the best.  Now where do you want to be?  “The best.”  That’s right, because I’ll tell you where you never want to be.  You never want to be the cheapest.  You never want to be considered the price company.  You never want to be considered the price person because there is no percentage in being the price company or the price person and I’m going to give you three reasons why you don’t want to be the price company or the price person and why you never want to sell price.

The first reason you never want to sell price is because very simply, price is without a doubt, the single easiest thing for competition to duplicate.  Let’s face it, any idiot can drop their price.  It doesn’t take a genius to do that.

Do you know what the single toughest thing for competition to duplicate is? “Service.”   Yes, but not just service.  Extraordinary quality, service, convenience, and value.  And you know why?  Because extraordinary quality, service, convenience and value requires the most effort and you know as well as I do that most companies and most people are not willing to put forth extra effort.  You know why?  That’s right because it’s hard.  Because it’s hard.  You see, it’s the hard that makes you great.  It’s the willingness to do the hard that makes you great.  It’s the willingness to do the hard that separates you from the competition because most people are only willing to do the easy and drop their price.